Client
Eurozoom
IP
5 Centimeters per Second
Services
- Events
- Media influence
What we delivered
A premiere at UGC Ciné Cité Les Halles and a collaboration with the crêperie Comptoir Harajuku.
01
The context
The starting point
Makoto Shinkai’s animated film was adapted into live action by director Yoshiyuki Okuyama. In February 2026, Eurozoom released the film in French cinemas.
02
The approach
Our approach
We took a two-part approach to this exceptional event. First, a premiere in one of Europe’s largest cinemas, the UGC Ciné Cité Les Halles in Paris. We invited influencers and Japanese pop culture commentators to discover the film ahead of the public, in the presence of director Yoshiyuki Okuyama, who introduced the film.
After the screening, the director met fans and guests for a short Q&A and a few photos.
Alongside the premiere, we dreamed up an unprecedented collaboration with one of the capital’s most unusual crêperies: Comptoir Harajuku. Rather than simple promotion, we created a place to meet. With an immersive setting and film-themed crêpes, long-time fans and the simply curious found themselves in the film’s universe for the length of a visit.
03
The results
Key figures
16
content creators
3.5M
cumulative audience
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