
Client
Space Odyssey Film
IP
Jackie Chan
Services
- Events
- Media influence
What we delivered
A premiere and media content.
01
The context
The starting point
For the release of The Shadow’s Edge, Jackie Chan’s latest blockbuster, Space Odyssey Film entrusted us with the launch campaign. The film marks the return of one of action cinema’s most famous stars.
02
The approach
Our approach
We needed to reach both film buffs and the general public. We invited content creators from complementary universes, including Henry Tran and Greg MMA, and organised a presentation with Casey, an international kung fu champion, to bring the film’s martial DNA to life.
03
The results
Key figures
4.5M
cumulative audience
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