Client
Piece of Magic Entertainment
IP
Godzilla
Services
- Events
- Communication
What we delivered
A watch party for influencers and press, followed by a tour of special screenings across France.
01
The context
The starting point
In France, Godzilla remains an icon that few people have actually seen in cinemas, and even fewer the Japanese films. For the release of Godzilla Minus One, the aim was to introduce audiences to the film, not the legend, and to reach a young audience.
02
The approach
Our approach
We spoke to this audience through the voices they follow. A watch party brought together hand-picked content creators and media outlets specialising in Japanese cinema and kaiju culture. Special screenings followed in cinemas, including one at the Grand Rex.
At these events, audiences enjoyed talks by influential speakers who have written books and articles on the subject, including Fabien Mauro (journalist at Otomo Magazine, Rockyrama and Mad Movies, author of the book Kaiju: Envahisseurs et Apocalypse) and Nicolas Deneschau (author of several books, such as L’apocalypse selon Godzilla : Le Japon et ses monstres). These guests took part in book signings and met the public to talk with fans of Japanese cinema and giant monsters.
03
The results
Key figures
7M
cumulative audience
36
pieces of content
4
platforms
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