Client
Piece of Magic Entertainment
IP
Akira
Services
- Events
- Media influence
What we delivered
A premiere at the Grand Rex and an influence campaign.
01
The context
The starting point
POM Anime and Kodansha re-released Katsuhiro Otomo’s cult anime Akira in September. This 4K remaster is a masterpiece of Japanese animation, and while almost every fan of Japanese culture knows it by name, many have never had the chance to see it on the big screen.
02
The approach
Our approach
We wanted to pass the IP on to a new generation, with activities and content designed for a younger audience. The premiere took place in an iconic venue: Le Grand Rex. For influencers and guests, we set up an exceptional experience with a photocall created especially for the occasion and brought in our professional photographer so that everyone left with unforgettable memories of the event.
We also brought in host Marie Palot, who introduced Akira to the audience and ran a quiz in which one audience member won the complete Akira manga set, thanks to the event’s partner: Glénat.
The screening took place in the Grand Large room, with the most prestigious screen of the Grand Rex.
03
The results
Key figures
60,000
admissions
11M
cumulative audience across social media
70
influencers and guests attended the premiere
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