Client
Bethesda
IP
Doom
Services
- Events
- Communication
What we delivered
A release party combining free play, a tribute concert and a special screening.
01
The context
The starting point
For the launch of DOOM: The Dark Ages, we pitched Bethesda a special experience to celebrate the latest instalment of the cult IP. Launch events are often reserved for press and influencers. Here, the goal was to bring the community together around the game and let them experience the launch from the inside.
02
The approach
Our approach
We took over the Pathé Atlantis cinema in Nantes for an evening worthy of the IP. DOOM: The Dark Ages was playable on PCs equipped with RTX 5070 graphics cards, in partnership with Materiel.net and NVIDIA. Attendees also enjoyed a tribute concert by The Dislockers, whose metalcore matches the brutality of the game. The night closed with a special screening of Final Destination Bloodlines. From concept to production, we managed the project end to end.
03
The results
Key figures
120
attendees
80,000
digital audience
8
NVIDIA RTX 5070 PCs made available to the public to try DOOM: The Dark Ages
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